An Alarm is an analog alarm watch that takes its starting point from the alarm clock image.

Instead of sound, it uses a small motor to create a vibration on the wrist, when the alarm is activated. It is similar to mobile phone vibrations.

The watch's intelligence is in its simplicity of use and setting, allowing the watch to be used for every day alerts, simply by moving the hand to the desired time and lifting the alarm button.

Every detail, from the interface to the size and material has been considered that result in a fresh clarity for such a product.

Componentry has been carefully ratified and engineered.